For the second iteration of the Opposites United campaign, named Intersection Beyond Boundaries we continued the exploration of contrast, this time through light and space. The journey begins in a dark, cavernous void, where a single beam of light pierces through an opening in the ceiling—an interplay of shadow and illumination that evokes both mystery and revelation.
As the perspective shifts, the space expands outward, revealing a vast, evocative natural landscape. This transition from confinement to openness mirrors the harmony of opposites, a core theme of the campaign. Carefully crafted in CGI, the piece transforms light into a storytelling element, guiding the viewer from introspection to liberation.
ZERO.EU - Pietro Cazzaniga
For the second iteration of the Opposites United campaign, named Intersection Beyond Boundaries we continued the exploration of contrast, this time through light and space. The journey begins in a dark, cavernous void, where a single beam of light pierces through an opening in the ceiling—an interplay of shadow and illumination that evokes both mystery and revelation.
As the perspective shifts, the space expands outward, revealing a vast, evocative natural landscape. This transition from confinement to openness mirrors the harmony of opposites, a core theme of the campaign. Carefully crafted in CGI, the piece transforms light into a storytelling element, guiding the viewer from introspection to liberation.
ZERO.EU - Pietro Cazzaniga