For the editorial collaboration between Salomon and Spectrum, we crafted a dynamic visual narrative that seamlessly blends live-action footage with high-end CGI. The video follows a runner moving through diverse terrains, capturing the raw energy of performance, while transitioning into fully 3D sequences that spotlight the featured shoe with precision and detail.

This fusion of real-world action and digital craftsmanship highlights both the technical innovation and aesthetic design of the product, creating a fluid journey where the boundaries between reality and virtuality dissolve.