ZEGNA
Zegna X Shirt Configurator launch video

Commissioned for the launch of Zegna’s new custom shirt configurator, Zegna X is a CGI exploration of digital craftsmanship and luxury. Directed by Giga Design Studio, the piece unveils a series of garments emerging from an ethereal 3D space—initially raw, untextured forms that gradually assemble, gaining color, texture, and materiality.

This transformation highlights the fusion of technology and artisanal excellence, mirroring Zegna’s commitment to innovation and premium quality. A seamless interplay of digital and physical, the project redefines the way we perceive fashion in the virtual realm.

Produced: Giga Design Studio

CGI
2024
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ZEGNA
Zegna X Shirt Configurator launch video
x

Commissioned for the launch of Zegna’s new custom shirt configurator, Zegna X is a CGI exploration of digital craftsmanship and luxury. Directed by Giga Design Studio, the piece unveils a series of garments emerging from an ethereal 3D space—initially raw, untextured forms that gradually assemble, gaining color, texture, and materiality.

This transformation highlights the fusion of technology and artisanal excellence, mirroring Zegna’s commitment to innovation and premium quality. A seamless interplay of digital and physical, the project redefines the way we perceive fashion in the virtual realm.

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No items found.

Produced: Giga Design Studio